Take a step Forward
The Forward Lab is your go-to sustainable fashion & lifestyle destination.
We are committed on showing that we can slow down ways of sourcing, producing and consuming fashion & design without ever having to compromise on quality nor style.
Curious and open-minded, we always strive to learn more about sustainability. Our goal is to offer products, knowledge and experiences we can all learn from, build on and act upon.
You are an essential part of the journey as we are building together a new Forward way where transparency is at the heart of what we do.
Let’s take a step Forward together!
Born in Lebanon and raised in Paris, Joy began her professional life in London in the arts working closely with emerging artists.
The need to build a new career with a strong focus on ethical practices came while studying for her MBA in Barcelona. A year after graduating, she launched The Forward Lab: a platform to explore sustainable fashion & design.
Joy approaches each Forward collaboration like an art exhibition: she explores a new concept, working hand in hand with a designer and ultimately creating and designing new products with ethics and aesthetics always on her mind.
Less waste, less clutter, more consciousness.
Conscious Material Sourcing