A PLATFORM
FOR MINDFUL HUMANS

Take a step Forward

 

The Forward Lab is your go-to sustainable fashion & lifestyle destination.

We are committed on showing that we can slow down ways of sourcing, producing and consuming fashion & design without ever having to compromise on quality nor style.

Curious and open-minded, we always strive to learn more about sustainability. Our goal is to offer products, knowledge and experiences we can all learn from, build on and act upon.

You are an essential part of the journey as we are building together a new Forward way where transparency is at the heart of what we do.

Let’s take a step Forward together!

Joy Asfar

The Forward Lab | Creator of conscious collaborations

Born in Lebanon and raised in Paris, Joy began her professional life in London in the arts working closely with emerging artists.

The need to build a new career with a strong focus on ethical practices came while studying for her MBA in Barcelona. A year after graduating, she launched The Forward Lab: a platform to explore sustainable fashion & design.

Joy approaches each Forward collaboration like an art exhibition: she explores a new concept, working hand in hand with a designer and ultimately creating and designing new products with ethics and aesthetics always on her mind.

Less waste, less clutter, more consciousness.

Sustainable - The Forward Lab | Creator of conscious collaborations

Fair Trade

Sustainable - The Forward Lab | Creator of conscious collaborations

Transparency

Conscious Material Sourcing

Sustainable - The Forward Lab | Creator of conscious collaborations

Reducing Waste