Take a step Forward
The Forward Lab is a brand dedicated to today’s conscious-living individuals.
We are committed to show that we can slow down the ways we source, produce and consume fashion & design without ever having to compromise quality and style.
Together with creatives and industry experts we develop and present Forward Collaborations: exclusive sustainable capsule collections.
We are curious, open-minded and we keep wanting to know more about sustainability. We want to offer products, knowledge and experiences we can all learn from, build on and act upon.
Let’s take a step Forward together!
Born in Lebanon and raised in Paris, Joy began her professional life in London in the arts working closely with emerging artists.
The need to build a new career with a strong focus on ethical practices came while studying for her MBA in Barcelona. But it’s only a year after graduating that the idea of The Forward Lab took shape: to give creative minds the platform to explore sustainable fashion and design.
Joy approaches each Forward collaboration like an art exhibition: exploring a new concept, working hand in hand with a designer and ultimately creating and designing new products with ethics and aesthetics always on her mind.
Less waste, less clutter, more consciousness.
Conscious Material Sourcing
Got an idea for a Forward Collaboration?